The iPhone 7 goes red to help fight HIV/AIDS

All looks great. By the way, that red really looks strong in reality in a way that photographs, even those taken by Apple, just don’t do it justice. Try and see it for yourself, that’s my advice and move it around in the light to see how it seems to change color as the light falling on it alters.

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Where the new look has proved controversial is on the front of the phone which is the same white you’ll find on the rose gold, gold and silver iPhone variants. Personally, I like it. I find the white surround lifts the brightness of the phone and makes it more appealing than if Apple had plumped for a red front glass.

 It’s a pretty distinct take on the iPhone 7 and 7 Plus, with a sharp red back and bright white front bezels, a color combination that brings to mind an actual honest-to-goodness Apple. The rear Apple logo, meanwhile, retains its reflective silver color.

Buying the (PRODUCT)RED option is a way of supporting the Global Fund which contributes to HIV/AIDS programs. So far Apple has given $130 million to this fund, out of a total of $465 million the fund has raised. As such, Apple is easily the biggest single contributor to the fund, towards money that’s used to try and create an AIDS-free generation.

The price is the same as another color iPhone 7 and 7 Plus models, too, though as with the jet black iPhone 7, it’s only available in the 128GB and 255GB capacity editions.

If you want one of those capacities, and if red is your color, then choosing one of these phones is a cost-free way of contributing to an extremely worthy cause.